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. : our dedication
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WPMCA is dedicated to the success of petroleum marketers, convenience stores and their associated industries in Wisconsin . We advance this success by:

  • Advocating our members' positions through premier lobbying at the state and federal level; 
  • Communicating critical information, sharing best-in-class experiences and providing educational opportunities that help our member businesses thrive;
  • Reinforcing the importance of independent businesses in the social and economic fabric of our communities; 1
  • Educating state and federal policy makers and the public about our industry
  • Strong and effective representation at the State Capitol and before regulatory agencies since 1926. Thanks to the size, strength and experience of our membership, (over 80 years as your trade association!), were able to actively engage in the legislative process.
  • Legislative Alerts and Industry Updates provide up to date information on changes affecting the industry.
  • Special rates for our Annual Convention & Trade show on April 7 & 8, 2009.
  • Access to educational seminars.
  • Preferred rates on endorsed goods and services
  • The WPMCA Board of Directors has a commitment to bettering the business climate for those in the petroleum industry - they are independent business owners just like you!
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. : history
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In April 1926, a group of independent, small business owners convened to establish an organization of Wisconsin state oil marketers. Looking to the future, they realized they could accomplish a great deal more collectively than they could individually.

The founders of the Wisconsin Independent Oil Jobbers Association wanted to lay the groundwork for an effective organization that would promote a reasonable and profitable business climate for independent petroleum marketers in the years to come.

Over the years, Association members have worked for fair and reasonable regulations from government, and fair competition with suppliers. The addition of convenience stores to our Association membership gave us further opportunity to expand both our base and influence.

Our Association's history is replete with examples of volunteer leaders working with all levels of government to advance our positions and ideas and reinforce the importance of independent businesses to the social and economic fabric of our communities.

This mission is alive today and will continue to be our challenge for the future.

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. : today
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Although our name has changed four times over 80 years, the goals remain largely the same: The Wisconsin Petroleum Marketers & Convenience Store Association is dedicated to informing our members on issues relevant to our industry and educating policy makers at the state and federal levels about our industry's needs.

More than 500 of your fellow independent businesses belong to the Wisconsin Petroleum Marketers & Convenience Store Association (WPMCA). Together, we comprise a professional network that promotes a reasonable and profitable business climate for all of us. Like the founding group of independent small business owners who convened in April 1926, we realize we can accomplish a great deal more collectively than individually.

We are proud that we employ more than 10,000 people, operate more than 2,000 stations and stores and account for more than one-half the entire volume of motor fuel and nearly all the home heating oil sold in Wisconsin.

More than one-half of our members have farm accounts totaling almost 30,000. Over two-thirds of our members sell residential, commercial and industrial heating fuel. In addition to convenience stores, truck stops and service stations, our members own and operate related businesses such as rapid oil change facilities, restaurants, car washes and card lock fueling outlets.

We are still dedicated to:

  • sharing useful information and experiences that further our interests and help our businesses thrive;
  • reinforcing the importance of independent businesses in the social and economic fabric of our communities;
  • educating policy makers at the state and federal levels about our industry's needs on issues like:
  • Unfair Sales Act
  • Motor fuel tax
  • Tobacco tax
  • PECFA
  • Heating oil
  • Boutique fuel requirements

We believe in promoting our agenda continuously to achieve reasonable legislation and regulations at both the state and federal levels.

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WPMCA, Inc.* 121 S. Pinckney St, Suite 300 * Madison, WI 53703 * 888.856.7555 * (Fax) 608.256.7666 * hinkelman@wpmca.org